Rosie Assoulin isn’t trying to make your everyday wardrobe. “They’re little special moments,” she said of her resort 2026 offering—a mixture of playful prints, lively colors, and couture-inspired structure with sporty flourishes. “It doesn’t feel wasteful to me because there’s that great white summer dress that you pull out every season. No matter what, it’s getting worn. It could be 12 years old and it still feels fresh every time.”
Assoulin is interested in creating clothing for occasions, be it a dinner party or a vacation. “I want to feel great every day. They’re precious few days that you get to take a trip,” she said. “We want to create the wardrobe for that.” That’s not to say the collection isn’t versatile. From tops with convertible drapery to a maxi dress with a removable bustle (in both pink plaid and butter yellow colorways), Assoulin reminds us that just because her clothing may not be for everyday use doesn’t mean it can’t be reworn again and again. “Not every occasion calls for a removable bustle, so why not have the option?” she said.
While she has no shortage of occasionwear, there are also plenty of statement pieces for more casual moments. Much of her offering mixes sport and craft, from pants made of a floral upholstery-inspired fabric to the stem-green shorts with yellow accents. Even the yellow spongy crepe maxi dress with a scalloped drop waist is inspired by a vintage swimsuit.
In limiting her output to two collections a year, Assoulin is challenging herself to edit. (Much of her excess creativity is diverted to her pottery habit, her bright yellow vases dot her showroom.) With this collection, she proves that maximalism can be done with restraint.